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Title details for Managing Customers as Investments by Sunil Gupta - Available

Managing Customers as Investments

by Sunil Gupta
Donald Lehmann
ebook
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What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information—ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.

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Publisher: Pearson Education Edition: 1

OverDrive Read

  • ISBN: 9780131951921
  • Release date: January 19, 2005

PDF ebook

  • ISBN: 9780131951921
  • File size: 5057 KB
  • Release date: January 19, 2005

Formats

OverDrive Read
PDF ebook

subjects

Business Professional Management Nonfiction

Languages

English

What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information—ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.

Expand title description text
Business Professional Management Nonfiction