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Google Advertising Tools

ebook

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.

You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.

  • Learn how to create effective campaign plans for your website
  • Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
  • Drive traffic to your website and make money as an advertising host
  • Add AdSense code and Google search to your site
  • Learn how content, search, and referral ads perform
  • Create and edit AdWord campaigns
  • Monitor AdWords activity and improve your campaign's performance

Expand title description text
Publisher: O'Reilly Media Edition: 2

Kindle Book

  • Release date: June 23, 2011

OverDrive Read

  • ISBN: 9781449382957
  • File size: 20044 KB
  • Release date: June 23, 2011

EPUB ebook

  • ISBN: 9781449382957
  • File size: 18188 KB
  • Release date: June 23, 2011

Open EPUB ebook

  • ISBN: 9781449382957
  • File size: 18175 KB
  • Release date: June 23, 2011

Formats

Kindle Book
OverDrive Read
EPUB ebook
Open EPUB ebook

Languages

English

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.

You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.

  • Learn how to create effective campaign plans for your website
  • Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
  • Drive traffic to your website and make money as an advertising host
  • Add AdSense code and Google search to your site
  • Learn how content, search, and referral ads perform
  • Create and edit AdWord campaigns
  • Monitor AdWords activity and improve your campaign's performance

Expand title description text
  • Details

    Publisher:
    O'Reilly Media
    Edition:
    2

    Kindle Book
    Release date: June 23, 2011

    OverDrive Read
    ISBN: 9781449382957
    File size: 20044 KB
    Release date: June 23, 2011

    EPUB ebook
    ISBN: 9781449382957
    File size: 18188 KB
    Release date: June 23, 2011

    Open EPUB ebook
    ISBN: 9781449382957
    File size: 18175 KB
    Release date: June 23, 2011

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB ebook
    Open EPUB ebook
  • Languages
    English