Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.

The Facebook Marketing Book

ebook

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.

Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.

  • Approach Facebook's complex environment with clear, actionable items
  • Make sense of the social networking world
  • Be familiar with the technologies you need for social network marketing
  • Explore tactics for using Facebook features, functionality, and protocols
  • Learn how to set specific campaign goals
  • Determine which Facebook features are relevant to your campaigns
  • Plan and execute Facebook marketing strategies
  • Measure the results of your campaigns with key performance indicators

Expand title description text
Publisher: O'Reilly Media

Kindle Book

  • Release date: December 21, 2010

OverDrive Read

  • ISBN: 9781449302726
  • File size: 14633 KB
  • Release date: December 21, 2010

EPUB ebook

  • ISBN: 9781449302726
  • File size: 13559 KB
  • Release date: December 21, 2010

Open EPUB ebook

  • ISBN: 9781449302726
  • File size: 13554 KB
  • Release date: December 21, 2010

Formats

Kindle Book
OverDrive Read
EPUB ebook
Open EPUB ebook

Languages

English

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.

Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.

  • Approach Facebook's complex environment with clear, actionable items
  • Make sense of the social networking world
  • Be familiar with the technologies you need for social network marketing
  • Explore tactics for using Facebook features, functionality, and protocols
  • Learn how to set specific campaign goals
  • Determine which Facebook features are relevant to your campaigns
  • Plan and execute Facebook marketing strategies
  • Measure the results of your campaigns with key performance indicators

Expand title description text
  • Details

    Publisher:
    O'Reilly Media

    Kindle Book
    Release date: December 21, 2010

    OverDrive Read
    ISBN: 9781449302726
    File size: 14633 KB
    Release date: December 21, 2010

    EPUB ebook
    ISBN: 9781449302726
    File size: 13559 KB
    Release date: December 21, 2010

    Open EPUB ebook
    ISBN: 9781449302726
    File size: 13554 KB
    Release date: December 21, 2010

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB ebook
    Open EPUB ebook
  • Languages
    English